Serving High-Tech and Internet Companies Essay Example | Topics and Well Written Essays - 1000 words

Serving High-Tech and Internet Companies - Essay Example An analysis of case data will follow as will a section on alternatives. The final section will conclude with recommendations and a summation of the information studied in this concise brief. Furthermore, we will conclude with answers to the questions found in the â€Å"CHECK IT OUT† and â€Å"A GLOBAL PERSPECTIVE† articles. We now turn to a brief introduction to the Forrester Research Company.   In today’s competitive high-tech world, Forrester Research (www.forrester.com)has staked out a claim for itself as a leader in market research provision and market data analysis. With offices in places as diverse as Australia and Dubai, Israel and South Africa, Forrester Research is headquartered in Cambridge, Massachusetts. Accordingly, this company has more than 1,800 clients around the world in the fields of marketing and informational technology, Forrester Research is presently traded on the US stock market (Nasdaq: FORR) and is a company which has exhibited tremendous potential and incredible growth in a short span of time. Forrester Research promotes what it calls the â€Å"Forrester Difference† and aims to be on the cusp of industry change. Thus, the solutions provided by Forrester are targeted toward marketing executives, strategic planners, and IT professionals to be at the forefront of technological change.   The major issues facing Forrester Research today include continued competitiveness in a changing market and the ability of this company to maintain its significance in the provision of market research to information technology companies. Can Forrester compete with the recent plethora of online survey companies which provide cash and a whole host of other incentives to get respondents? Does Forrester Research have an organizational strategy for revitalization?